Category: Marketing

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Why Colour Is Important on the Web

Colour plays a significant role in the lives of most people. Different colours have different effects, and some can be used to change our mood, evoke deep emotions, and influence the decisions we make. Colour is one of the most important elements of website design. Not only can it make a website more visually appealing, […]
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What Makes a Great Lead Magnet?

Turning site visitors into customers is not a simple task. It can often be a lengthy process consisting of back and forth with the prospect persuading them that your product or service is perfect for their needs. This process is called Lead Nurturing. Lead nurturing is a strategy used to convert leads, who are potential […]
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